DuraEdge to service customers directly for bulk infield mix and warning track material while partnering with the leading installers in the region to provide the best, most cost-effective solutions directly to their customers.
Feb 14, 2020 – Grove City, PA DuraEdge Products Inc. and Subsidiaries, the originator of engineered soils and the solutions-based model for designing, building, and maintaining a safe and playable infield skin surface, announces their decision to sell bulk material direct in the Midwest, effective today. DuraEdge has enjoyed a 10-year relationship with Advanced Turf Solutions (ATS) as the exclusive distributor of DuraEdge Products in many areas of the Midwest. Due to changes outside of their control, DuraEdge has decided to go in another direction and DuraEdge materials, including both bulk and packaged products, are no longer available through ATS. As DuraEdge continues to expand, they realize the importance of maintaining a strong connection with their end users. They are excited to further those relationships and to have the chance to work more closely with their clients. This change will also allow for a more streamlined and cost-effective delivery for end-users in the Midwest.
Over the past several years, DuraEdge set their focus on four key initiatives for the Midwest market. They began with expanding their infrastructure to provide cost-effective bulk infield materials and installation—from professional fields to high schools and parks. Next, they introduced a comprehensive post-sale support program, Field Assurance, that guarantees infield performance at a fixed annual budget following a Certified Installation. From there, DuraEdge built out a complete line of mound clay and topdressing materials—engineered to provide the safest and most playable infields at all levels. Most recently, the company expanded their team of industry experts to include ex-MLB groundskeeper Luke Yoder in order to offer the best design and maintenance advice directly to Midwest customers.
Now, DuraEdge is excited to continue to help customers in the Midwest achieve even higher levels of safety and playability through this direct relationship.
“As we go direct, we are looking forward to an enhanced personal relationship with our customers in the Midwest. We are excited to engage in conversations that will lead to the most efficient and transparent service, while providing a more economical and effective purchasing approach. In the end, we want to make certain that our clients are thoroughly educated on the entire DuraEdge product line and to ensure that the solution put in place is tailored to their needs for the long term. Watching our customers succeed is one of the most gratifying parts of what we do.”
-Luke Yoder, Senior VP of Business Development
DuraEdge intends to expand their distribution network when it comes to their packaged products, including BlackStick™ mound clay, ProSlide® expanded shale topdressing, and their line of ProSlide® calcined clay conditioners, in order to provide better availability and lower cost for those engineered products.
“Our team at DuraEdge is very excited to have a more direct relationship with the end users throughout the Midwest. The best interest of the end user has always been and always will be our highest priority. Our intent is not to simply sell product but to work WITH our clients to create the best solution that fits their needs. We want to have a hands-on approach with figuring out bulk product needs, assisting with coordinating services from our team of Certified Installers, providing packaged product service through our Distribution Partners and educating our clients on proper maintenance practices.”
-Coby Schmucker, Regional Sales Manager for the Midwest
DuraEdge would like to thank their customers for their continued interest and support. Those who have purchased DuraEdge bulk materials elsewhere in the past, are advised to contact DuraEdge directly for any future orders.
About DuraEdge Products
Based in Grove City, PA, DuraEdge Products specializes in the production of top-quality products and services for the baseball and softball industry to provide long-term soil solutions, and to cover all the bases for safe and playable infields for the Sports Turf Industry across the United States and abroad.